DIATRIBE E-Flux Video Rental Berlin






the building


1. The building is pleased to present the oracle, e-flux video rental, Fruit & Flower Deli Berlin, the reading room, Snöfrid bar, films by Lawrence Weiner and more... The building will open on Sunday, September 7th at 4pm, film screening starts at 6, Snöfrid bar opens at 7 till the last person leaves.


2. the program:


3. e-flux video rental (EVR) is an ongoing work by Anton Vidokle and Julieta Aranda, comprising a free video rental, a public screening room, and a film and video archive that is constantly growing. This collection of over 850 works of film and video art has been assembled in collaboration with more than 400 artists, curators and critics.


In the 1960s and 70s, artists were drawn to working with video in part because it was cheap to use and easily reproduced and distributed. But video art has become increasingly assimilated to the precious-object economy of the art market. EVR is a poetic exploration of alternative processes of circulation and distribution, and it is structured to function like a typical video rental store, except that it operates for free. VHS tapes can be watched in the space, or, once a new member fills out a membership form and contract, they can be checked out and viewed at home. Originally presented at a storefront in New York, in 2004, EVR has traveled to art venues in Amsterdam, Frankfurt, Seoul, Paris, Istanbul, Canary Islands, Austin, Budapest, Boston, Antwerp, Berlin, Miami, Lyon and Lisbon. EVR will travel to Cali, Buenos Aires and Sao Paulo later this fall. Having outlived the technology that made it possible (VHS video tape players), the project will be permanently archived with t he Arab Image Foundation in Beirut and Moderna Galerija in Ljubljana, in 2009.


Every time EVR opens in a new city, local artists, curators and writers are invited to serve as selectors, choosing artists whose work is added to the collection. Initially brought to Kunst Werke by Hila Peleg several years ago, EVR is returning to Berlin having more then doubled in scope. This new installment will include selections by Anri Sala, Magdalena Magiera, Ellen Blumenstein, Tanja Leighton, Solmaz Shabazi, Nicolas Siepen, Florian Wüst, Nanna Heidenreich, Adina Popesku, Renate Wagner, Paz Aburto Guevara, Maike Cruse, Adnan Yildiz, Clara Meister, Dieter Roelstrate, Monika Szewczyk, Severin Dünser, Florian Zeyfang, Cosmin Costinas and others.


EVR will host a program of special screenings and talks with participants of the project, starting with a double feature of films by Lawrence Weiner: Water In Milk Exists and A Bit Of Matter And A Little Bit More, selected by Monika Szewczyk and Pierre Huyghe.(with many thanks to Noritoshi Hirakawa)


Sunday September 7th, 6 PM


(DIATRIBE selected by David Rych)


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